20 years in business development and partnerships, including 8+ years on Apple’s App Store managing a portfolio of category partnerships, including Sports, Entertainment, News, Social Networking, Music, Photo & Video and Education.
In May of 2020, I started my own entertainment, media and app development consulting company. In this role, I helped drive user experience, subscription optimization, product page optimization as well as guiding clients on how to best engage Apple’s App Store.
In December of 2022, one of my clients, AEG Presents, brought me on full-time as their Vice President of UX and Design. After 2.5 years in this role, having added direct UX experience to my prior business and partnerships experience, I am now returning to where I want to be for the rest of my career: helping app developers of all shapes and sizes to succeed on the App Store.
Lifecycle Management
No matter where you’re at in development (pre-launch, pre-monetization, updates, etc.), I can help with every aspect of your app business.
Ecosystem Guidance
Not sure how and who to engage across platform partners and/or potential strategic partners? I can help you navigate who to work with with, when and why.
UI/UX
Whether you’re building an app from scratch or looking to update the design of an existing app, I can help your team build an app that will shine.
Business Growth
New to subscription or in-app purchase? Looking to grow your existing business? I can help you to acquire customers, retain them and win back those who have churned.
Some more about my roles at Apple and AEG:
Apple
I managed a team responsible for launching services and driving growth for the following companies:
Developers I directly managed who were later acquired:
AEG Presents
We redesigned over 50 apps and websites:
